How to Use Constant Contact to Grow Your Business Rapidly
Last updated: January 1, 2023
What is Constant Contact, and how does it work?
Constant Contact is an email marketing software that allows you to send automated emails on behalf of your business. It is excellent for staying in touch with clients and keeping them updated about the latest products or promotions happening at any given time. To start with Constant Contact, create a list of your ideal clients with their email addresses, and let it do all the work for you. Sign up today!
If you are looking for a way to grow your business rapidly, Constant Contact may be just what you need. With Constant Contact, you can create email marketing campaigns that will help you reach more customers. Additionally, it provides you with analytics, which can help you track your campaigns’ success.
So what are you waiting for? Check out Constant Contact today and see the results for yourself. In this blog post, I will explain how to use Constant Contact to grow your business rapidly.
Who are the ideal customers for Constant Contact?
Constant Contact might be an exceptional choice for small businesses looking to take their email marketing to the next level. Small businesses often operate on a limited marketing budget and target a smaller audience, making the Core plan ($9.99/month) of Constant Contact a perfect fit as it is priced based on the number of contacts in your account.
How will you create an email campaign in Constant Contact?
Here is a step-by-step guide on how to create an email campaign in Constant Contact:
Create a list of contacts: The first step in creating an email campaign in Constant Contact is to create a list of contacts. You can import your contacts from your computer or manually enter them into the platform.
Create a campaign: Once you have created your list of contacts, you can begin creating your campaign. To do this, select a template or create your own. Constant Contact offers a wide range of customizable templates that you can choose from.
Set up the content of your email: After you have chosen a template, you will need to set up the content of your email. This can include adding text, images, and links to your email. You can also customize the colors and fonts of your email to match your branding.
Define your target audience: Once you have set up your email content, you will need to define your target audience. You can do this by selecting specific contacts from your list, or by segmenting your list based on factors like location, interests, or engagement history.
Send your campaign: Now, you are ready to send out your campaign. Before you do, be sure to review your email for any errors or mistakes. You can then send your campaign immediately or schedule it to be sent at a later time.
This is how you can create a successful email campaign in Constant Contact that will help you reach and engage with your target audience.
How much easier is it to create an email campaign using Constant Contact?
You can easily set up an account on Constant Contact in just minutes, then choose which lists of names will receive emails from you. You will first need your logo or other visual assets so that the emails look professional when sent out from you. Constant Contact makes this easy with its drag-and-drop interface. Try out today!
How will you track the success of your email campaigns using Constant Contact?
To track the success of your campaigns, Constant Contact provides you with email tracking software. This email tracking software can help you determine how many people opened your email, clicked on your links, and unsubscribed from your list. This information can help you improve your campaigns’ effectiveness in a meaningful manner.
What are some best practices for growing your business with Constant Contact?
There are a few best practices that you can follow to grow your business with Constant Contact. First, ensure you regularly send email newsletters and updates promoting your business. Be sure to include a call to action in each email. This will help to keep your customers engaged and informed about what is going on with your business.
Secondly, make sure to personalize your emails as much as possible. This will help to create a more close connection with your customers, and it will also help to increase your response rate. Thirdly, test different subject lines to see which ones open the most. Fourthly, use images and videos in your email campaigns to capture attention. Finally, be sure to track the results of your campaigns to see which ones are most successful and make adjustments as needed. This will help you achieve the best results possible.
Why should you use Constant Contact to grow your business?
Constant Contact is the best way to grow your business because of its email templates, landing pages, image library, integrations, content blocks, subject line A/B testing, list-building capabilities, email deliverability, marketing calendar, and event marketing.
Revamp your marketing strategy with the email templates from Constant Contact.
With Constant Contact, you can choose from hundreds of beautifully designed, mobile-responsive email templates for your business. The templates are clean, organized, and stylish. They are also easy to edit and customize, so you can use them for whatever you want to say, whenever you want.
Maximize your marketing strategy with the landing pages of Constant Contact.
The landing pages of Constant Contact are a great way to capture leads and turn them into customers. Constant Contact offers two types of landing pages: Lead Generation Landing Pages (LGLP) and Shoppable Landing Pages (SLP).
Lead Generation Landing Pages (LGLP)
Lead Generation Landing Pages (LGLP) is a great way to capture information from potential customers in exchange for an incentive or promotion. You can customize the pages by adding fields such as name, email address, phone number, birthday, and more so that they can be used later when sending them an offer.
Shoppable Landing Pages (SLP)
With Shoppable Landing Pages (SLP), you can start selling your products and services online simply and easily. Be it shipping or payment processing, Shoppable Landing Pages (SLP) have everything you need to get started selling online, and it takes only minutes.
Transform your email marketing with the image library and file hosting of Constant Contact.
If you want to make a lasting impression with your email campaigns, images are key. Incorporating high-quality images in your emails can significantly increase engagement and click-through rates. Luckily, the image library of Constant Contact, developed in collaboration with Bigstock, offers a vast selection of millions of stock photos that are sure to capture your audience’s attention.
Not only does Constant Contact offer a vast image library, but it also provides up to 2GB of free file storage for your own pictures and documents. With your images and files hosted securely in the cloud, you can easily access and add them to your email campaigns anytime, anywhere.
Do not let lackluster images hold back your email campaigns. Sign up for Constant Contact today and take advantage of its extensive image library and file hosting to create impactful and memorable email campaigns that resonate with your audience.
Take your email marketing strategy to the next level with the action blocks of Constant Contact.
With the action blocks of Constant Contact, you can get your email subscribers to take action and achieve your business goals without ever leaving the email platform.
RSVP: The RSVP action block empowers your contacts to respond to your event invitations right from the email itself, making the RSVP process more efficient and streamlined than ever before.
Poll: The Poll action block allows you to gather valuable insights from your audience by posing questions that they can answer right within the email.
Coupon: Add a Coupon action block to your email and design a custom landing page, allowing you to easily offer promotional deals and discounts to your subscribers. With options to choose from a dollar amount, a percentage off or a unique discount code, you can tailor your offers to meet your marketing needs.
Shopify: If you run a Shopify store, Constant Contact has you covered. The Shopify action block allows you to quickly and easily add items from your store to your email campaigns, giving your audience a seamless shopping experience.
It is time to transform your email marketing strategy with the action blocks of Constant Contact and watch your engagement soar.
Enjoy seamless integration and collaborative workflow with a single Constant Contact account.
Constant Contact is designed for you to sync with a wide range of apps you are already using and find more tools that help your business grow and drive revenue. It also aims to allow multiple users to collaborate on a single Constant Contact account.
The integrations of Constant Contact are listed below:
Canva
Vimeo
Shopify
Stripe
WooCommarce
Facebook
Instagram
Twitter
Google Ads
Facebook Ads
WordPress
Salesforce
Eventbrite
Gmail
Run an A/B test on subject lines with Constant Contact.
Maximizing your email open rates is crucial to the success of your marketing campaign. Here is how you can run an A/B test on subject lines using Constant Contact:
Step 1: Create an email
Create an email in Constant Contact and draft two different subject lines for your email. These subject lines should be similar but with slight variations. For example, you might test “Get 50% off your first order” against “Get $10 off your first order.”
Step 2: Choose the percentage of your contact list
Select the percentage of your contact list that will receive each subject line. This could be a 50/50 split or another ratio depending on your preferences. The contacts will be randomly assigned to either Group A or Group B.
Step 3: Send the test emails
Send the test emails to each group, and Constant Contact will automatically track the results for you. You can see which email has a higher open rate or click-through rate, giving you insights into what people want from their emails.
Step 4: Analyze the results
Once the test is complete, analyze the results to see which subject line performed better. Constant Contact provides you with engagement metrics for each audience, allowing you to determine which subject line resonated better with your audience. You can then use this information to tailor your future communications more effectively.
Step 5: Implement the winning subject line
Based on your results, implement the winning subject line for your email campaign. Constant Contact makes it easy to do this, allowing you to edit your email’s subject line and resend the campaign to the remaining contacts on your list.
This is how you can easily run an A/B test on subject lines with Constant Contact and maximize the open rates of your email.
Grow your business with the list-building tools of Constant Contact.
You can reach new customers and grow your business with Constant Contact’s list-building tools, such as Sign-up Forms, SMS Sign-up, Google Ads, Facebook and Instagram Ads, and more.
Sign-up Forms
The power of Dynamic sign-up forms lies in their ability to capture email addresses from your website. Turn those who visit into leads with a customizable form offering an incentive to sign up, like a promotion or a free consultation.
SMS Sign-up
SMS sign-up makes it easy for people to join your email list by sending a text message from their mobile device. No matter where they are, you can reach them by pushing a button.
Google Ads
With Google ads, you can get found by people looking for your products and services and drive more qualified website traffic. Without worrying about all the ad setup and management, you can get more clicks for less money with Constant Contact’s streamlined experience.
Facebook and Instagram Ads
With Constant Contact’s easy-to-use toolkit, you can design an engaging and effective social marketing ad campaign in just a few clicks. Find customers on Facebook or Instagram to drive website traffic while building up your contact list with these social ads that are perfect for any business.
Maximize your email marketing success with the marketing calendar at Constant Contact.
Planning ahead of time is essential to your success. It is also simpler said than done. The marketing calendar of Constant Contact provides a monthly view of campaigns, improving email planning, creation, and scheduling efficiency and effectiveness. By utilizing this tool, businesses can develop a solid email marketing strategy and avoid the stress of last-minute email writing and sending.
Optimize your email marketing strategy with the email marketing automation of Constant Contact.
The mail marketing automation (EMA) of Constant Contact is a valuable tool for small and medium-sized businesses looking to save time and increase revenue through strategic email marketing campaigns. EMA allows businesses to send personalized welcome emails to new leads automatically, create automated emails that target specific contacts based on their responses, and segment contacts to target the appropriate audience.
Support provided by Constant Contact
Get four types of support from Constant Contact.
Helpline: Get the qualified advice you require by calling or chatting with real people.
Video tutorials: View our collection of how-to articles that address a range of subjects.
Educational Events: Participate in a local class, seminar, or online webinar to connect with our experts.
Twitter: Ask any question in constant contact with Twitter help @CTCTHelp.
The pros of Constant Contact
✔️ Elegant UI and easy to use
✔️ Wide range of third-party integrations
✔️ Great email deliverability rate
✔️ Free stock images
✔️ Image editing tool
✔️ User friendly
✔️ List building support
✔️ Email scheduling as per the event
✔️ A huge number of templates
✔️ Great for hosting events
✔️ Landing pages, logo maker, and form templates are available
✔️ Tracking results in real-time
✔️ 30-day free trial
The cons of Constant Contact
❌ Templates do not offer much flexibility.
❌ Pricing will add up once you have thousands of contacts.
❌ No multi-channel automation
❌ Manual removal of un-subscribers
❌ Automation can be difficult for beginners.
❌ Not very good pricing
Constant Contact Pricing
Constant Contact offers two pricing plans: Email and Digital Marketing, and Lead Gen and CRM. The Email and Digital Marketing plan has three pricing tiers: Lite, Standard, and Premium, based on the number of contacts in your account. The Lite plan starts at $12/month, the Standard plan starts at $35/month, and the Premium plan starts at $80/month. The Lead Gen and CRM plan starts at $449/month.
With competitive pricing, Constant Contact also provides a 14-day free trial, allowing you to test the service before committing. It is an excellent choice for marketing your business, boosting sales, and increasing revenue.
What are the top alternatives to Constant Contact?
AWeber
ActiveCampaign
Sendinblue
MailerLite
Mailchimp
GetResponse
HubSpot
CovertKit
Campaign Monitor
Drip
Constant Contact or ActiveCampaign: Which one is the best to grow your business rapidly?
When it comes to choosing between Constant Contact and ActiveCampaign for email marketing, it is important to understand that both platforms have their own unique strengths and features. While both are powerful tools that can assist in growing your business rapidly, determining which one is the best fit for your specific needs and goals is crucial.
Constant Contact is a user-friendly platform that offers a range of features, including email marketing, automation, and integrations with other tools. It is a good choice for small businesses and beginners who are looking for an easy-to-use email marketing platform with a drag-and-drop editor and pre-designed templates.
On the other hand, ActiveCampaign is a comprehensive marketing automation platform that includes email marketing, CRM, and advanced automation features. It is a good choice for businesses that are looking for more advanced features, such as behavioral automation, split testing, and advanced segmentation.
The bottom line between Constant Contact and ActiveCampaign
If you want to grow your business rapidly, ActiveCampaign may be the better choice as it offers more advanced features that can help you automate your marketing campaigns and personalize your messages based on the behavior of your subscribers. However, if you are just starting out or need a simple email marketing solution, Constant Contact may be a better option for you.
Is Constant Contact a great option to grow your business?
So if you are looking for an easy way to grow your business, Constant Contact is a great option. Give it a try today! With over 650 templates and easy-to-use tools, creating beautiful email campaigns that will engage and convert your customers is simple. In addition, you can track the success of your campaigns using Constant Contact’s built-in reporting tools, so you always know what is working and what needs improvement.
Frequently asked questions or FAQs I Constant Contact
How does Constant Contact measure the success of my email campaigns?
Constant Contact provides detailed reports on your email campaign’s performance, including open rates, click-through rates, bounce rates, and more. These reports help you identify which emails are resonating with your audience and which ones need improvement.
How does Constant Contact ensure email deliverability?
The platform’s rates of email deliverability are monitored and maintained by a team of deliverability experts at Constant Contact. They strive to guarantee that emails get to subscribers’ inboxes and avoid being flagged as spam.
How does Constant Contact help with email marketing?
Constant Contact is an email marketing platform that allows businesses to create and send professional-looking emails to their subscribers. It provides a range of tools to help businesses build their email list, design eye-catching emails, and track email campaign performance.
Can I import my existing email list into Constant Contact?
Yes, Constant Contact allows you to import your existing email list in a variety of file formats, including Excel, CSV, or TXT.
What types of email campaigns can I create with Constant Contact?
With Constant Contact, you can create a variety of email campaigns, including newsletters, promotional emails, event invitations, and surveys.
How does Constant Contact help me grow my email list?
Constant Contact provides tools to help you grow your email lists, such as customizable sign-up forms, pop-up boxes, and landing pages. You can also create Facebook and Instagram ads to promote your sign-up forms and attract new subscribers.
Can I schedule my emails to be sent at a specific time?
Yes, Constant Contact allows you to schedule your emails to be sent at a specific date and time. You can also segment your email list to send targeted emails to specific groups of subscribers at different times.
What integrations does Constant Contact offer?
Constant Contact integrates with a variety of third-party apps, including Salesforce, Shopify, WordPress, and more. These integrations allow you to connect your email marketing efforts with your other business tools and streamline your workflow.
Can I customize the look and feel of my emails in Constant Contact?
Yes, Constant Contact provides customizable templates and drag-and-drop tools to help you create professional-looking emails that match your brand’s aesthetic. You can also add images, videos, and links to make your emails more engaging.
Who are the main rivals of Constant Contact?
The main rivals of Constant Contact include Mailchimp, ActiveCampaign, and Sendinblue. However, each platform has its unique strengths and weaknesses, and businesses should consider their specific needs when choosing which platform to use.
How can Constant Contact help marketers with their email marketing campaigns?
Constant Contact is an email marketing service that can help marketers with their email marketing campaigns in a number of ways. These include:
Creating and sending email campaigns: Constant Contact provides a user-friendly interface that makes it easy to create and send email campaigns. You can use their templates or create your own.
Segmenting email lists: Constant Contact allows you to segment your email list so that you can send targeted emails to different groups of subscribers. This can help you increase open rates and click-through rates.
Tracking email campaign results: Constant Contact provides detailed reports on the results of your email campaigns. This information can help you see what's working and what's not, so you can make adjustments to your strategy.
Managing email subscribers: Constant Contact provides tools to help you manage your email subscribers. You can add, remove, and update subscribers as needed.
What is the best feature of Constant Contact?
The best feature of Constant Contact seems to be its reporting on email deliverability. Reviewers have given it the highest rating of 8.6, indicating that users find this feature particularly useful and valuable. With this feature, businesses can track and monitor the success of their email campaigns by measuring open rates, click-through rates, bounce rates, and more. This data helps businesses understand what works and what does not when it comes to email marketing, allowing them to make informed decisions and optimize their campaigns for better results.
What is a good unsubscribe rate for Constant Contact?
A good unsubscribe rate for Constant Contact is typically between 0.5% and 2%. However, there are a number of factors that can affect your unsubscribe rate, such as the quality of your list, the frequency of your emails, and the content of your emails.
If your unsubscribe rate is higher than 2%, it may be a sign that you need to improve your email marketing strategy.
Who uses the Constant Contact platform?
Small businesses (with 1–50 employees) and those working in the marketing and advertising fields are the most typical types of customers for Constant Contact.
Is Constant Contact legit?
Yes, Constant Contact is a legitimate email marketing platform that has been in business for over 20 years and has served over 650,000 customers.
What is the best use of Constant Contact?
The best use of Constant Contact is for businesses to create and send professional-looking emails to their subscribers, and to track and analyze the performance of their email campaigns.
Is there a free version of Constant Contact available?
No, there is no free version of Constant Contact available. However, Constant Contact does offer a free trial that allows you to test the features and functionality of the platform before committing to a paid plan. During the free trial, you can send up to 100 emails to your subscribers and access all of the tools and features of the platform. After the trial period is over, you will need to choose a pricing plan to continue using the platform.
What is the monthly price for using Constant Contact?
The cheapest email plan offered by Constant Contact is $9.99 per month. The size of your contact list will determine how much it will cost you each month.
Does Constant Contact use A/B testing?
Yes, Constant Contact offers A/B testing for email campaigns. This feature allows businesses to test different variations of their emails, such as subject lines, to see which version performs better. By comparing the results of each version, businesses can optimize their email campaigns for maximum effectiveness.
Why is Constant Contact recommended?
Constant Contact is recommended for small and medium-sized companies seeking a cost-effective and risk-free email marketing solution, and for businesses that want to link their email marketing efforts to other social media or e-commerce platforms in an easy manner.
Why is Constant Contact not recommended?
Constant Contact may not be recommended for organizations with more than 50,000 email contacts, companies in need of a free plan, or organizations that desire comprehensive capabilities on A/B testing.
Which social media integrations does Constant Contact support?
Constant Contact supports integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
What are the help and support options available from Constant Contact?
Constant Contact offers various help and support options, including phone support (Monday to Saturday), live chat (Monday to Friday), a forum, a help center, and a video tutorial.
Does Constant Contact offer any discounts for its plans?
Yes! If you choose to subscribe to Constant Contact for a full year or even just six months, you will save money compared to paying monthly.
What email marketing tools does Constant Contact offer?
Constant Contact offers a variety of email marketing tools, including:
Email templates: Constant Contact offers a library of pre-made email templates that you can use to create your own emails. These templates are designed to be professional and easy to use.
Email automation: Constant Contact offers a variety of email automation features that you can use to send emails automatically based on certain triggers, such as when a contact signs up for your email list or makes a purchase.
Email analytics: Constant Contact offers a variety of email analytics tools that you can use to track the performance of your email campaigns. These tools can help you see how many emails were opened, clicked on, and converted.
Email deliverability: Constant Contact has a team of experts who work to ensure that your emails are delivered to your subscribers' inboxes. They also offer a variety of tools to help you improve your email deliverability.
What is the difference between Constant Contact and other email marketing software such as GetResponse and Mailchimp?
Constant Contact is not the best, but it is among the best. It performed exceptionally well in terms of value for money, help, and support, but it was overall less impressive than platforms such as GetResponse and Mailchimp.